Behind the Design

GMRBR Artwork 2018
Artwork by Country Roads’ Jennie Guido and Kourtney Zimmerman

What started out as a design for this year’s advertising campaign in Country Roads quickly turned into the artwork to commemorate this year’s festival. Growing up in Natchez, you see these posters and t-shirts everywhere. Restaurants, offices, and homes cover their walls in the colorful designs year after year. It’s the ideal Natchez collection.

And this year, I get to be a part of the collection. When I was told the focus of the music this year at the festival would be on New Orleans Jazz since that River City was taking its turn at 300, this image popped into my mind. With the amazing help of our Creative Director and mind reader at Country Roads, Kourtney Zimmerman made my idea come to life.

I can’t wait for this year’s Balloon Races to get here! It’s going to be a good year.

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